Our own product, not a commission
PrimeFit is ours: we use it, we run it, and we answer for it every day. That standard — living with the consequences of every technical decision — is not something an outside vendor carries.
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Case study · SaaS · Gyms & coaches
PrimeFit
Sports intelligence for gyms and coaches
PrimeFit is Qora's own product: the platform where coaches and gyms centralize training plans, client tracking, and memberships so they can spend their time training people, not running admin.
Visit primefit.coachThe story
PrimeFit didn't start as a client project: it started as a problem we kept seeing in gyms and independent coaches. The coach masters the training, but the operation lives scattered across spreadsheets, static PDFs, and chat threads: routines get lost, clients plateau without anyone noticing, and hours go to admin that should go to the gym floor.
The real cost of that mess is retention: a member who feels ignored doesn't complain — they just stop showing up. We built the tool that attacks that problem at the root, in Spanish, designed around how coaches in Latin America actually work.
Outcome 150% growth in monthly subscriptions since launch.
The process
We started with the essential flow: a trainer creates a master routine and assigns it to dozens of clients in seconds, and every client gets their plan on their phone and logs workouts in real time. On that base we built the rest: progress analytics with body heatmaps and volume charts, membership management, and a retention radar that raises an alert when someone hasn't trained for days.
Today the platform has logged over 10,000 sets across more than 500 active clients, and we run it as a living product: every release ships, gets measured against real usage, and gets corrected. That short loop — idea, code, feedback — is the same one we apply to client projects.
Our vision
We want an independent coach to be able to run a serious business without hiring an office: to know who is about to churn before it happens, to prove the value of their programming with data, and to look professional in front of every client. That is the direction PrimeFit keeps growing in.
What makes it different
End to end
Design, development, infrastructure, and support come from the same place. Nothing gets lost in translation between the person who understands the coach's problem and the person writing the code.
Built for the region
In Spanish from day one and designed around how Latin American coaches and gyms actually work — not a translated product from another market.
Need something like this for your business?
We build tools shaped around real problems. Tell us about yours and we'll tell you, honestly, whether we can help.